Honda wanted to target females under 40 for the launch of the new HR-V. Research showed the approach used by other car brands in the category featured 20-somethings in the prime of their lives, driving through city streets listening to music or sipping lattes. But this doesn’t speak to females under 40 - people are not all the same.

So, We’re not the Same was born. One actor playing eight different roles, based on eight real-life stories. A tongue-in-cheek play on those “interchangeable 20-somethings” we see being depicted everywhere else in the small SUV category.