Hi, I’m John. I’m a purpose-driven designer with 16+ years of experience spanning user experience, interaction and motion design, video editing, animation, and creative direction. Along the way, I’ve led and mentored design teams, finding deep satisfaction in helping others uncover their strengths and grow in their craft.

My career began in 2006 as a video editor for TV documentaries, where I learned to tell human stories that inform and engage. From there, I expanded into animation, motion graphics, and photography—using visual media to captivate audiences and spark emotion.

In 2017, during my time in advertising, I transitioned into UX and human-centred design. This pivot became a defining moment, aligning my skills in storytelling and creativity with a strong focus on empathy, clarity, and impact. Since then, I’ve applied a strategic, user-centric lens to distill complexity into simplicity, crafting experiences that are both intuitive and meaningful.

Guided by curiosity and a commitment to continuous learning, I thrive in uncertainty—using insights, data, and design thinking to challenge assumptions and push for better outcomes. I believe the best design lies in the details, where small choices create lasting impact.